Kingma Success Stories
history is full of success stories that illustrate how we are much more than
an ad agency. Here is a sampling of Kingma success stories
||Varilease was a small company that sold Unisys computer
mainframes and storage systems. Based in Scottsdale, Az, Varilease
needed to break into the Fortune 500. The problem was that the people they
needed to reach were largely immune to the clutter of traditional direct
mail. KIndma worked with Varilease to develop a strategy that would get
them attention, and fast. Multiered marketing, incentives and an web
strategy quickly gained the attention of just the clients they
||When Chantilly, Va company TGS decided to start a systems
integration division, they thought they knew what their message
would be. But two months of market research by Tom
Atkins, now a Kingma principal, uncovered a hole in the market that
they could use as a launching point. How successful was the strategy?
Simply put it helped propel TGS to four years of 200%/year growth, and
into the forefront of Digital Television Integration.
||Varney is a well-established electrical-mechanical
contracting company located in
. When a new president was appointed, Kingma was hired to update their
image and develop sales tools to help potential clients realize the
unusual depth of expertise and services they offered. After interviewing
the company’s significant employees and customers, we suggested a
shorter name and a redesigned image. We subsequently created their new
visually-striking logo and identity package; developed a capabilities
presentation folder for their sales efforts; designed their a new
web site; and created and promoted a kick-off of their new identity
through a well-attended reception at the Jefferson Center.
||The Ingersoll-Rand Rock Drill
Division needed to expand awareness for its line of consumable products.
We developed an international campaign for them using point-of-purchase
displays, brochures, and direct mail. Ten different promotions were
printed and published in six languages... each promoting a different
product. In addition to product photographs, we created a unique cartoon
character, representing wear and tear, as the visual focal point
||MPwr was a small husband/wife start up software company with
a big potential market and an unusually effective product. Working with
the Kingma Agency, we developed a strategy to dvelop a striking presence
at a national industry trade show with a brochure and visual image that
would not only position them as a large established company, but would get
them noticed, and hopefully purchased by a large competitor. The resulting
brochure, give-away items, and presence at the trade show worked as
planned. The company was bought within the next year!
||Kingma has many more success stories to share. Our clients
range from high profile dental practices to consulting firms, from
multi-site real estate companies, to industrial corporations, and from
engineering firms to high technology. Contact
us to see how we can help you write your own success story!